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Hi Brent — I work with operations leaders in ANZ who are scaling performance without layering in complexity. Given your role at Hill-Smith Family Estates, thought it worth connecting.

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**Research Brief: Modscape + Modbotics** **Primary Contact:** Shaun Mc***n, Chief Operating Officer, Director **ICP Match:** Direct match on role (COO is core ICP target) **Information Gaps:** - Confirm company location (ANZ region requirement) - Company size and revenue scale - Recent operational triggers: hiring activity, expansion, restructure, technology changes - Business model and operational complexity indicators - LinkedIn profile verification for both contact and company - Direct contact details (email/phone) **Research Priority:** 1. Validate ANZ presence (deal-breaker if outside region) 2. Assess enterprise scale (employee count, revenue) 3. Identify recent buying triggers from signals list 4. Map operational complexity indicators **Next Action Decision Tree:** - If ANZ + enterprise scale + trigger present → sales outreach - If ANZ + enterprise scale + no trigger → monitor for 30 days - If outside ANZ or sub-enterprise → deprioritise **Owner:** Ops team to complete within 48 hours

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**Research Brief: Ridley Corporation Ltd** **Primary Contact:** Ross Si***h, COO **Research Objective:** Identify active buying triggers before initiating outreach **Required Intelligence:** 1. Company overview: industry sector, revenue scale, operational footprint (AU/NZ presence) 2. Recent business activity: expansion, growth announcements, operational changes, restructures 3. Hiring patterns: operations team growth, new senior appointments in last 6 months 4. Technology landscape: recent system changes, digital transformation initiatives 5. Contact verification: confirm current role, tenure, LinkedIn profile **Commercial Questions:** - Is Ridley in a growth phase or consolidation mode? - Any operational complexity signals (multi-site, rapid scaling, integration challenges)? - Recent funding, acquisition, or market expansion? **Next Step Decision:** If active trigger identified → draft targeted outreach If no trigger found → park in nurture queue for 90-day signal monitoring **Timing:** Complete within 48 hours

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POTENZA — Account Intelligence Brief Contact: Mark Vi***s, Chief Operating Officer, Director ICP Match: Exact role match (COO in target list) Research Required: 1. Company location — confirm AU/NZ region eligibility 2. Industry vertical — assess operational complexity fit 3. Company size (headcount/revenue) — validate enterprise segment 4. Recent growth signals — hiring, expansion, restructure activity 5. Technology stack — identify operational tooling gaps 6. LinkedIn profile completeness — verify contact accessibility Commercial Context: Title suggests decision-making authority for operational performance initiatives. "Director" suffix may indicate board-level role. No outreach until regional and company size qualification confirmed. Next Step: Complete account profile before GTM action.

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Graham, I work with operations leaders in education and public sector orgs across Australia who are managing complexity at scale. Worth connecting if operational performance is on your agenda.

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## Account Research Brief: VGW **Contact:** Tim Mo***n, Chief Operating Officer **Priority:** Medium (role fit, no contextual triggers) ### Research objectives: 1. **Geography confirmation** - Is VGW based in Australia or New Zealand? - If not ANZ-based, deprioritise. 2. **Company scale & context** - Employee count and recent growth trajectory - Industry/sector (gaming, tech, other) - Revenue band if available 3. **Buying trigger identification** - Recent senior hires (especially operations, technology) - Office expansion or new locations - Funding rounds or acquisition activity - Technology platform changes - Organisational restructure signals 4. **Operational complexity indicators** - Multi-site operations - Rapid scaling signals - Recent job postings in operations/process roles ### Next step decision: - If ANZ-based + 1+ buying triggers present → queue for outbound - If ANZ-based but no triggers → monitor for 90 days - If non-ANZ → archive

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**Research Brief: Moore Australia** **Contact:** Steven Mo***e, Chief Operating Officer **ICP Match:** Direct match (COO, Australia) **Priority:** Medium — profile fit confirmed, buying trigger unknown **Research Objectives:** 1. Identify recent growth signals (headcount trends, new offices, service line expansion) 2. Map operational complexity indicators (recent acquisitions, technology changes, restructures) 3. Check for executive hiring patterns (new senior hires in last 6 months) 4. Locate public statements from COO or CEO about operational priorities 5. Identify any funding, expansion, or strategic shift announcements **Next Steps:** - LinkedIn company page scan for hiring velocity - Press releases/news search (last 90 days) - Website review for service offering changes - If buying trigger identified → move to outbound - If no trigger found → add to nurture pool, monitor quarterly

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Hi Katrina — I work with COOs in Australia who are scaling operations without adding complexity. Would be good to connect.

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## Research Brief: Roll'd Hospitality Group **Contact:** Dennis Ko***y, Chief Operating Officer **Company:** Roll'd Hospitality Group **ICP Match:** Enterprise Operations Leader (COO) | Australian hospitality/restaurant chain ### Research Objectives 1. **Scale & Complexity** - Number of locations/venues - Employee count - Revenue band (if public) - Multi-state presence? 2. **Operational Context** - Recent expansion activity (new locations, markets) - Technology stack (POS, workforce management, supply chain) - Growth trajectory signals 3. **Buying Triggers** - Recent leadership hires (ops, finance, tech) - Announced expansion plans - System implementations or consolidation - Restructuring activity 4. **Contact Intel** - Tenure at Roll'd - Previous role/company (operational scale context) - LinkedIn activity/priorities ### Output Required - Go/no-go recommendation for outreach - Suggested commercial angle if go - Best contact timing/context - Primary pain point hypothesis

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Nick – connecting with operations leaders across ANZ who are scaling high-performance organisations. Open to comparing notes on operational complexity in growth phases.

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Rosanna — I work with COOs in ANZ who are scaling operations without adding complexity. Would be useful to connect.

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## Research Brief: El Jannah / Craig To***r **Objective:** Validate commercial timing and operational complexity before outreach. **ICP Match:** - Role: COO / Executive Director ✓ - Region: Likely AU (El Jannah is Sydney-based chain) - Industry: QSR/Hospitality (high operational complexity) **Missing Critical Data:** - Recent hiring activity (ops/leadership roles) - Store expansion or new locations - Technology/system changes - Restructure or leadership changes - Growth indicators (revenue, store count trends) **Research Tasks:** 1. Confirm current store count and recent expansion timeline 2. Check LinkedIn for El Jannah hiring patterns (ops roles, GMs, regional managers) 3. Identify any recent press/announcements re: growth, new locations, or operational changes 4. Map reporting structure if visible (size of ops team under Craig) 5. Assess operational complexity indicators (multi-site coordination, supply chain, franchising) **Next Step Decision Criteria:** - If recent expansion/hiring detected → move to outreach - If operational scale evident but no triggers → keep monitoring - If insufficient complexity → deprioritise